Brand Italian "UPawulu & Shark": umlando, incazelo

Paul & Shark ( «uPawulu & Shark") - sha owaziwa Italian nezemidlalo ongaswele up logo ukuthi yibo bonke abantu iplanethi - ushaka. Lokhu-trade mark iningi ngendlela abesifazane namadoda athile kuyinto yinye obugagu ezikhululekile, inkululeko nenduduzo.

indaba

Umlando we brand waqala cishe 100 edlule (1921). Khona-ke Dzhuzeppe Dako (Italy) ivule Awukude Milan, imboni encane ukwenziwa nendwangu. Khona-ke lalibizwa Maglificio Daco. Lesi sitshalo ukhiqiza blouses, sweaters, jackets, uwumnikazi wenkampani, amagilavu kanye okugeza amasudi.

Kuyaphawuleka ukuthi ibhizinisi Dzhuzeppe Dako landa ngokushesha lafinyelela. Yena yaqhakaza ngaphambi kwempi yezwe yesibili, ukunikezelwa yonke imikhiqizo Kwakuseshwa emazweni ahlukahlukene: ePalestina, Egypt, eNyakatho Melika, Morocco, njll Ngaphezu kwalokho, izinkampani kanye ekuqaleni impi nkinga, bese waphelelwa amandla futhi ukukhiqizwa ..

nokuzalwa kabusha

Leli cala kubi kangangokuthi kukhona usongo ngempela ucabanga ngokuphelele. Wasiza ngivuselele ukukhiqizwa othile Jean Ludovico Dini. Le nkampani ngo-1957 futhi wathola, ngaleyo ndlela ngokuthi Dini & Shark.

Ngu mkhakha, Jean Louis kwaba wemithi. Esikhathini ibhizinisi yendwangu, wayesazi kancane kancane kakhulu, ekubeni inikezela ngezidingo emphakathini kakhulu ukuxhumana ibhizinisi, kungcono nje kuye futhi wasiza kakhulu ekuthuthukeni kwale brand. Ngesikhathi esifanayo uqala ukwakha logo liyabonakala futhi eyingqayizivele sha, "uPawulu & Shark" (izembatho brand namuhla, by the way, akuyona esingaphansi ethandwa kunangaphambili empini) ngesithombe sikashaka.

igama

Ngokuthakazelisayo, umsuka engavamile kakhulu igama sha. Dini wathola umbhalo othi "uPawulu & Shark" phakathi kwakhe yalolu hambo. Okuxakayo ukuthi kwaba nje umbhalo i useyili kaseyili ubudala kwekhulu weshumi nesishiyagalombili, ngesikhathi esifanayo wakwazi kusengaphambili isiphetho sha. Kwenzeka isimanga ukuthi uPawulu - yigama indodana yakhe Jean Ludovico Dini imbozwe umqondo ngokudalwa sha baningi ngisho nangaphezu kwezinwele ubaba wakhe. UPawulu uqobo ngisho wahlomisa ngokukhethekile egumbini lokuphumula, esisogwini Insimu ifektri ukusebenza uchithe isikhathi esengeziwe isikhathi sakhe.

Brand uPawulu & Shark ngokomthetho e-Italy ngo-1977. Ngesikhathi esifanayo indlela kunalokho yokuqala ubunikazi bayo wakhethwa - a emasakeni amabhokisi ekhethekile, okuyinto zenziwa metal amashubhu, abese isetshenziselwa kuphela ukuthuthwa utshwala. Ngaphezu kwalokho, nautical isihloko ukuthi kuyofikwa ngqo ngokusebenzisa ebumnyameni nombala oluhlaza kuzo zonke izinto ezivela amaqoqo sha.

nangezindlela

Ukugcizelela main yaleli inkampani akwenzayo womshini eliphezulu windbreakers amanzi. Ngaphezu kwalokho, kulula ukuthola zokubhukuda "UPawulu & Shark" ukuze sikwazi ukuhamba, ukuzijabulisa, ezokuvakasha noma diving. Ngo ijezi, ihembe, tracksuit noma ibhulukwe izinkampani akakwazi esabe lezimanga sezulu. Ngaphezu kwalokho, kukhiqizwa iqoqo izicathulo futhi zonke izinhlobo izesekeli. Zabesilisa kanye izingubo zabesifazane esanda eyayihambisana iqoqo izingane kuze iminyaka 14, futhi kakhulu lokhu, uye wanda kakhulu izethameli eziqondiwe ye-brand.

amaklayenti

Ukuya esitolo "UPawulu & Shark", ungabona ukuthi amaklayenti eyinhloko inkampani - owesilisa nowesifazane indoda iminyaka 25-55 ubudala, okuphila igcwele imicimbi ehlukahlukene. Le ndoda iphethe isikhathi ukudlala ezemidlalo, ukwenza ibhizinisi, uthole injabulo esikhululekile travel. Ethanda ngesikhathi sakhe sokuphumula ukugqoka izingubo ukukhanya kanye nama-practical. Ilebuli "uPawulu & Shark" ubonisa okunethezeka ezinengqondo, ugxila izinga, owayephila futhi classical isitayela Italy. Ngokuvamile ukuqoqwa kwabesifazane eyayihambisana ahlukahlukene imininingwane bubuhle, phakathi lapho kukhona rhinestones futhi Swarovski. Phawula futhi ukuthi uchungechunge izesekeli kwakuhlanganisa nabesifazane futhi izikhwama zabesilisa, izicathulo, izikhwama, scarves, scarves, izigqoko, njll

izitolo

Lokhu womkhiqizo wonke iplanethi namuhla wavula izitolo 400 emazweni angu-150 emhlabeni eyaziwa (e-United States, e-Italy, eRussia, iChina, iFrance, UAE, Argentina nokunye.). Ngaphezu kwalokho, kukhona brand "UPawulu & Shark" esitolo online lapho ungakwazi ukuthenga noma imiphi imikhiqizo yenkampani, noma ngabe izesekeli, izicathulo noma izingubo. Ngaphezu kwalokho, inikeza eziningi amasayithi enkulu ukudayisa ezihlukahlukene izinto imfashini.

design

Nabaqambi "UPawulu & Shark" ukudala iqoqo yabo emangalisa ngqo nabantu abangasithandi esetshenziswa ukwehlukanisa phakathi isitayela kanye nenduduzo. Ukwanda uhla nezemidlalo ukuvumele sha ukunqoba ukuqashelwa emhlabeni wonke. Okwamanje samanje, uPawulu & Shark ukhiqiza ezemidlalo izinto namaqoqo ezithakazelisayo ngesitayela abayitoho - izingubo futhi sisihle ngoba imisebenzi yangaphandle futhi kokugqokwa kwansuku zonke.

ukukhiqizwa

Abasebenzi inkampani "uPawulu & Shark" ukulalelisisa high izinto futhi ukukhiqizwa imvelo. Lokhu ngokuvamile eyenziwa ucwaningo sina: ukuhlola iSiphepho entsha Indwangu waterproof yadalwa kwi ukujula imitha-20! Ngakho-ke, isembatho brand ivumela wonke-sezulu bazizwa ezimele futhi zikhululekile.

isitayela Nautical

Kufanele kuqashelwe ukuthi akusiyo separable zasolwandle isitayela kanye nekhwalithi izingubo. Zonke jackets brand zenziwa nge ubuchwepheshe bamuva kusuka ezihlukahlukene izindwangu manzi, retarding kwe-ultraviolet ukudlula umoya. Abaklami yenkampani unake okukhethekile izinga izindwangu. Lena kuphela ethile yalesi brand izingubo, ngoba wayengafuni zingagugi.

Brand odlulela imingcele yendabuko shades sea isitayela (obomvu, omhlophe noluhlaza okwesibhakabhaka) futhi osebenza Ukuhlangana Amazing imibala ehlukene. Uzokwaziswa ngizibuza ukuthi ezinye t-shirts kuphindaphindeke ekhishwa umbala imidwebo ngabaculi abadumile!