Atmosphere - izingubo, ngokuhlanganisa kuthintwa zakudala ngemisebenzi elicwengiweyo

On esitolo esemthethweni izikhala yasekhaya lapho izingubo "Umkhathi", ukuthola akulula neze. Abantu abaningi bajwayele nale sha kuphela ngokusebenzisa ethenga kwelinye izwe, lapho kukhona inethiwekhi ogunyaziwe Izitolo okudayisa (ikakhulukazi emazweni aseNtshonalanga). Esinye isigaba sabantu - ziyinsakavukela izivakashi namadreni noma ukuthenga izingubo ezishibhile eYurophu (ie - lesibili ngesandla), ayebe abalandeli «Atmosphere». Nezingubo yalesi brand udonsa ukusebenza yayo kanye design yesimanje yasekuqaleni.

Imikhiqizo zisekujuleni njengoba kubalulekile, nsuku zonke, ukhululekile, yemvelo. Ngesikhathi esifanayo sidonse eliphezulu futhi ngamanani ezifanele kwemikhiqizo «Atmosphere». Nezingubo is ayibizi, kuhloswe ngaso ababukeli.

Enye yezinkampani ezinkulu kusukela ukukhiqizwa basembonini yendwangu, "Primark", the brand "Umkhathi". Izembatho zakhe yakhelwe abesifazane. Njengoba sihambisana nale brand ethandwa emakhosazaneni imfashini 'izinto nhlanganisela «Primark» ungumdali kanye nezinye brand eyaziwa ngokulinganayo. Lokhu «Imfihlo Ezibonakalayo», «Imfihlo Ezibonakalayo Collection», «Backswing», «Denim Co»; imikhiqizo yendwangu zezingane - Kwaziwa kahle kamhlophe «ezinsukwini zakuqala», «girl2girl», «yang ubukhulu» nabanye.

Corporation "Primark", omunye brand okuyinto namuhla «Atmosphere» (izingubo zabesifazane), has a indaba yempumelelo esiyingqayizivele. Umsebenzi wakhe waqala nge Juni 1969. Isitolo wokuqala wavulwa e-Ireland (Dublin). Kuwo lo nyaka, sanezela olunye ezitolo ezine - konke endaweni Greater Dublin.

Ngo-1971, i-emikhulu esidayisa yokuqala okudayisa ngaphandle kwe Dublin, futhi ekupheleni kwalowo nyaka, kwaba namanje 11 amaphuzu e-Ireland wavulwa.

Kuyo yonke le minyaka, inkampani won ezivulekile yeYurophu. Ngezinye izitolo akhona "Primark" imikhiqizo yenkampani, oveza «Atmosphere», babeyidlanzana nje 257: Ireland (38), e-Spain (35), eGreat Britain (161), Netherlands (4) ePortugal (6), eJalimane (10) , Belgium (1), e-Austria (2).

inqubomgomo yenkampani kuhloswe ukunciphisa izindleko izimpahla ngezindlela ezihlukahlukene. Indlela abathi abahleli ekukhiqizeni, kusindisa ukukhangisa yendabuko ezikhethwa BTL-ubuchwepheshe; kungenzeka kokuthenga izinto ezinkulu wholesale of izinto zokusetshenziswa for zokukhiqiza, okuyinto ekuqaleni kunciphisa tindleko izindleko yokugcina izimpahla; ezicatshangwe lolunye luhlelo lwekusebenta.

Kodwa naphezu uhlamvu "kazwelonke" futhi wentando yeningi ukuma, ikhwalithi yezimpahla ayiphazamiseki. Ungaqinisekisa lokhu ngokuthenga izinto brand «Atmosphere». Nezingubo adalwe Abaklami - lokhu akulona isiqondiso kuphela ale Nhlangano. Lapho ungathola izicathulo zikanokusho, izesekeli, lesikhumba izimpahla.

Ukunquma ukuthenga izinto brand «Atmosphere», kufanele sinake ubukhulu ukushiyana kwezidalwa. Ngokwesibonelo, emazweni ahlukahlukene kunomehluko. Ithebula elilandelayo likhombisa oyinhloko ukusiza ukhetha into elungile. Ngokuvamile ubukhulu wabonisa kwilebula ohlangothini reverse, lapho ungathola ulwazi olunembile mayelana kwengoma.

Usayizi ishadi. usayizi isilinganiso emazweni: UK, e-Ireland, Netherlands, eSpain nasePortugal.

Usayizi kungaba inencazelo ezimbili. Ngokwesibonelo: inhlanganisela izinombolo ingatholakala ilebula njengoba 8-10 noma 18-20. Lokhu kungenxa kakhulu izingubo ngendwangu nokunwebeka pliable ukuthi isakhiwo elula.