Abayishumi kwabalimele kakhulu ukuvuza ephezulu iphrofayela kolwazi kuhlobene nokukhululwa kwemikhiqizo emisha Apple

Apple - inkampani eyaziwa ngokuthi isimo ekusithekeni Imininingwane lapho umsebenzi wenziwa ngamunye imikhiqizo yayo, futhi kwabe kuhlelwe kahle "ukuvuza" ngokuhamba lapho kubonakala khona izakhiwo ezintsha imikhiqizo yayo. Ilindele isizukulwane esisha iPhone ne Analytical Centre of SearchInform inkampani, ukuthuthukisa indlela isivikelo ukulahleka kwedatha, sengilungisile lakhetsiwe kunazo yesiteleka ngombiko elihlobene ne-Apple, umlando we "apula" ale Nhlangano.

1. Iningi umsindo obangelwa avuzayo design and ezibekiweko lobuchwepheshe G4 Cube igundane stylish emuva ngo-2000. Akumangazi, kuyinto emlandweni yenkampani ukuthi okokuqala. Empeleni, kanye nabameli kwabathatha enkazimulweni. Labo obangela ukuvuza abasebenzi kukhokhelwe imisebenzi yabo ngobudedengu.
2. Ngokusobala, "debriefing" ngo-2000 ukuhlinzeka umthelela kunesidingo kwi team kanye elilandelayo Apple ukuvuza okwenzeka ngo-2003 kuphela. Khona-ke, ngo inethiwekhi ithole idatha Amandla Mac G5. Futhi umthombo oyinhloko sasiyindawo inkampani www.apple.com. Khona-ke, isikhathi kuze ukukhululwa kwe-laptop amasha kwaba izinsuku ezingu-10 kuphela. Nakuba, mhlawumbe kwaba nje ekuqaleni ukusetshenziswa ngamabomu "ukuvuza" ukumaketha ingalo wenkampani.
3. Ngo-July 2007, inethiwekhi ithole ulwazi kusungulwa i ikhibhodi aluminium for the iMac, nakuba ukudayiswa izinto ezintsha izovela Agasti ngawo lowo nyaka. Khona-ke umthombo ukuvuza umenyezelwe omunye iforamu Chinese izitolo online, okuyinto kusolakala othumele izithombe abasebenzi embonini, lapho ikhibhodi eziqoqiwe.
4. 2 izinyanga ngaphambi kokukhululwa yayo olusemthethweni ngo-2008 kunethiwekhi babe izithombe ezibekiweko we-iPhone 3G Ekuqaleni, abameleli inkampani ebizwa sigameko "mbumbulu." Nokho, maduze nje kwacaca ukuthi ukuvuza kwaba ngempela endaweni ukuba. Into kuphela ukuthi akucaci ukuthi livelaphi 3D-Inzwa lapho. Yilokho kanye ejwayelekile iPhone 3G singanikezwanga. Konke okunye ukwaziswa, Nokho, iqembu elimele siqinisekisiwe.
5. Ngo-October 2008, i-Apple usevumile elinye iphutha ekusithekeni yakhe eqinile (noma, futhi, yimpumelelo wasebenza Umnyango wezokumaketha). Ngalesi sikhathi, yabe seyaziwa ulwazi umphakathi phezu laptop amasha MacBook Pro Unibody. Ukuvuza iphutha ezinyangeni ezintathu ngaphambi kokuthi idivayisi waqhubeka ukudayiswa (ethakazelisayo, akunjalo?). Leli rekhodi ngokuphelele imishini enjalo. Nokho, kulesi simo, inkampani ibizwa ngokuthi, wehlika kancane. Imininingwane kanye neminye imininingwane ebalulekile ongagcina imfihlo.
6. Kungokufanayo ukubhekakade ngo-2008, ngenyanga ka-Januwari, liye lanyatheliswa ukufinyelela evulekile entsha firmware iPhoneOS 1.1.3. Eqinisweni, Stiv Dzhobs yena yayiningi kakhulu uyojatshuliswa ukuthuthukiswa eziphambili futhi ngokuvamile okukhulunywa ngakho ku-interview. Nokho, ubuka uhlu "ukuvuza" odlule akusimangazi ukuthi amasonto amathathu ngaphambi kokukhululwa kwe othile "weba 'intuthuko entsha yale nkampani.
7. Ngo-2010 kwaba khona omunye uphawu ukuvuza "apula" ulwazi. Ngalesi sikhathi abasebenzisi web global ukwazi ukuthi kubukeka kanjani iPhone 4S. Imininingwane kanye nomklamo izinto ezintsha kwaba obala izinyanga 10 ngaphambi amafoni ezintsha emakethe. Khona-ke, ngokuhamba konyaka ku-inthanethi "ahlanganisiwe" izithombe phambi iphaneli, le A5 chip ngisho ifoni entsha lapho ababebuthene. I apogee imizamo marketing kwakunjalo lapho Apple abasebenzi ngephutha uthumele igama idivayisi entsha (iPhone 4S) ekuhlolweni inguqulo yakamuva ye iTunes. Futhi konke lokhu, yebo, ngaphambi nje kokuba iyunithi ngokwayo iye ikhishwe.
8. 2011-uye futhi babe yingxenye sokuvuna ukuvuza. Khona-ke kusukela Apple kabili "wahlamba" ulwazi mayelana ne-iPhone 5. Njengoba kwakunjalo. Okokuqala, i-Inthanethi got izithombe igajethi entsha ngaphambili iphaneli sika. Empeleni, akukho sigameko akazange abangela isiyaluyalu. Njengoba lezi zithombe azibona ecacile, futhi bavela ngaphansi amahemuhemu kunalokho ezihlekisayo mayelana uphume version isabelomali. Nokho, emuva lé ngawo ngeviki elizayo, inethiwekhi "yashaya" isithombe mnandi. I isithombe asezingeni elifanele umbadlana nge chipset A7 wayechazwa. Ngesikhathi esifanayo siye awukhishelwa oluphelele izici lobuchwepheshe zedivayisi.
9. Ngo-2012, kusihlwa ngaphambi kwesizini ye-iPad, inethiwekhi uvele izithombe specs lobuchwepheshe. Umthombo oyinhloko owayemuhle wayebizwa ngokuthi isisetshenziswa http://www.engadget.com/. Yiqiniso, naphezu "ukuvuza", isethulo owawuse ngempumelelo, futhi ngosuku olulandelayo igajethi entsha angathengwa.
10. Futhi ekugcineni, izindaba zakamuva. Muva nje, inethiwekhi ulwazi mayelana ne-iPad izinsuku Pro ukukhululwa (aka-iPad Plus). Ngesikhathi esifanayo e-Inthanethi got izithombe izindaba okwase kuyisikhathi eside elindelwe. On lokuqiniseka engaziwa "nabanye" Ukukhululwa kuyokwenzeka ngoNovemba kulo nyaka. A ukukhululwa kwe-iPad Air 3 - kungakadluli 2016.

Ekupheleni ukuqoqwa ezinjalo, ngemcondvo, kufanele waphetha ngokuthi bonke laba ukuvuza ngalutho nge, isibonelo, ukuthi abasebenzisi Ashley Madison nanolwazi, ezihambelana imizamo PR nokumaketha. Lesi siphetho Yiqiniso, uphakanyiswa ukufunda ukulandisa wonke la ukuvuza hhayi kuphela akuzange kumenze into engalimaza Apple, kodwa kunalokho okugqugquzelwa umphakathi amadivayisi yayo. Kodwa ukusho lutho isiqiniseko esimweni izinkampani, ukukhululwa ngamunye umkhiqizo omusha okuyinto ulinde nge bated umoya izigidi abalandeli abaqotho, kunzima. Izintatheli kanye nabalandeli "apula" abanentshisekelo kulezi ukuvuza akuyona esingaphansi Nhlangano uqobo, futhi sonke siyazi ukuthi uma basa ovuthayo esibhakabhakeni, kubalulekile ukuba umuntu.