Morgan amawashi - History of the brand

Lapho post-yimpi Europe ekhululwa emanxiweni futhi kwathatha ukuthula eside elindelwe, waqala yokutakula yezomnotho. Kwakuphakathi nalesi sikhathi kukhona brand new fashion. Omunye wabo kwakungu-the Morgan brilliant, eyasungulwa ngo-1947, nokwenziwa ngodadewabo Jocelyne futhi Odette. Ekuqaleni, inkampane eyayinazo ekhiqizwa zangaphansi Lingerie kuphela, okuyinto, by the way, kamuva owaba i-ethandwa okungenani.

Ukukhipha Morgan ukubukela inkampani kuyoba ngemva kwesikhathi eside kakhulu. Jocelyne kwaba yasekuqaleni nomklami abanamakhono, futhi Odette - umphathi onekhono kakhulu. Maduze ikhono lodade ukuletha udumo brand nodumo.

Ngasekuqaleni kuka-1975 ngenkathi ibhizinisi elincane umndeni wathola umfutho ukuze kuqhutshekwe ukuthuthukiswa elikhiqizayo, lapho inkampani ukuphathwa wayesalokhu Pierre Barush elaziwayo elincane. Ngenxa yemizamo yakhe, inkampani ithole utshalomali umsindo wangena izinkontileka eziningana eside.

Ngo-1983, ubuholi inkampani wajoyina Klod Bismut. Weza imibono yakhe mayelana ukunwetshwa ukukhiqizwa. Ngaphezu kwalokho, kuphakanyiswa ukuhambisa inkampani eSt - endaweni kamuva elaba inhliziyo nendwangu abadumile French. Ngemva kweminyaka emibili ukudalwa lesi sakhiwo esisha, inkampani Morgan isibe nenkampani enkulu kunazo zonke eFrance ivolumu imikhiqizo, ngokusebenzisa amamathiriyelii ayo eluhlaza. Njengoba iwine fashion emakethe isiFulentshi, inkampani akagcinanga lapho, yena ngesibindi langena European bese walalela, futhi eziphethe imakethe yomhlaba wonke zokugqoka uphawu nezinye izinsimbi. Ngo-1997, uMorgan wavula Boutique eRussia. Kuze kube manje, Morgan inkampani has 575 izitolo emazweni 57 emhlabeni wonke.

Ingabe baphumelela ekukhiqizeni izingubo ezisesitayeleni, inkampani isungula ezihlukahlukene izesekeli - amakha, izibuko, amanzi yangasese, amabhande namawashi. Ekuqaleni izesekeli hhayi wakhipha yokuqoqela eseceleni, futhi kwakukhona kuphela ibhekwa Morgan abagqoka. Kodwa ngo-1988 izinto zashintsha lapho wavula izesekeli esitolo. Kusukela ngaleso sikhathi baqala ukuphila ezimele. Ngalesi sikhathi, abathengi kuqala wabona Morgan amahora.

Lena focus njengondunankulu isithombe "intombazane Morgan» - Airy nokukhanya, kuwubuwula futhi kuyisidala romantic, futhi ngesikhathi esifanayo, eziyengayo futhi sexy. Ngasinye iqoqo iwashi njalo kwenza ukusaphazela, futhi ukuklanywa futhi engavamile kweso kuba umkhuba. Morgan amawashi sihambisana Umqondo oyisisekelo inkampani - abayikho liyabonakala, nemfashini, kushibhile futhi kwikhwalithi efanayo.

Uma ukudala amaqoqo entsha, inkampani ukuzama ngesibindi abobunjwa, imibala, izinto. Wonke amasampula yokuqala futhi eyingqayizivele: ngisho ngaphakathi iqoqo elilodwa kunzima ukuthola amabili isampuli efanayo. Morgan - iwashi jikelele. Abakwazi igqoke ukusebenza, cwaningo, i ukungcebeleka kusihlwa nabangani.

Isici yalesi wokubuka Isithonjana inhliziyo, okuyinto embodiments ezahlukene kuyinto ekhona wonke amamodeli Morgan. Uyabuka abesifazane ngokuvamile design zabo igama lenkampani. Ngokwesibonelo, eqoqweni yakamuva kuyinto play ngosizo zonke izinhlobo izintambo namasongo ngamaketanga.

Morgan amawashi - umklamo yesimanje, kuba intengo ngempela kunengqondo, esihle quality Yakha. Ziyakwazi obunobunye, ngaleyo ndlela unikeze umqondo injabulo ngalinye umnini wayo.