Kulemboni: isakhiwo kanye namathemba. Market udlala embonini

Kulemboni kungokoqobo izinguquko ezinkulu kule minyaka 5-10 kweminyaka. Lokhu kwenzeka ngenxa eziningi ezingenza akuyona into engasho lutho. Lokhu kuzoxoxwa ngakho esihlokweni.

Amathrendi

Ngokusho abahlaziyi ehola, emakethe kulemboni ehlupheka ushintsho. Imali etholakala kugembula achitha izinkulungwane zezigidi aseMelika. Lapho lolu lwazi ziyahlukahluka, kuye ngokuthi imithombo yokwaziswa. Kuyacaca ukuthi isabelo obuqand emakethe ishuthiwe vidiyo. imidlalo Social wathola ukunakwa kancane.

Nokho, ngenxa umehluko wemisindo nemiqondo yamagama lokubala ubuningi babantu kanye nobudala kubadlali emazweni ahlukahlukene kulindeleke ukunqabela e ukuthandwa isiqophi imidlalo kanye nezinga ukufunwa amageyimu aduduze.

Kukholakala ukuthi abadlali abakhetha bendabuko isiqophi imidlalo ku disc abezindaba, abantu ezineminyaka eyi-15 kuya kwengu-40. Futhi acabangele shift yezinto eziza kuqala ezomnotho jikelele. Ngamanye amazwi, akuwona wonke umuntu ithuba ukuthenga i-computer enamandla ukuthi iyahlangabezana nezidingo we imidlalo esisha (njengo "Lo Witcher 3" noma IMisa Umphumela: Andromeda), ngakho ibhalansi kancane usekhuluma maqondana imidlalo kwezenhlalo, okuyinto atholakala ngokusebenzisa amanethiwekhi omphakathi. Ayikho kubonelelwa kakhulu ama-application mobile okusekelwe-Android noma i-iOS. Kodwa lezi imidlalo zihluke kakhulu yibo bendabuko.

Ngakho, kulemboni uboné ukwehla kancane kancane ngenzuzo yevidiyo imidlalo kanye nokwenyuka kwezicelo mobile enjalo. Uma onjiniyela isiqophi umdlalo ukuletha izimali kuphela ngenxa ukuqaliswa kwe-amaphuzu yedivayisi yokuthengisa (kungakhathaliseki sikhuluma ezitolo eziphathekayo kakhulu noma embodiments esebenzisa ezisekelweni electronic), imidlalo ye-video abe okuqukethwe kokwenza imali, okuyinto enomthelela ukukhula ashukumisayo ngaphezulu dolobha.

analytics

Izinto zesimanje umdlalo umkhakha kungaphezu umculo. Qhathanisa la kungenzeka kuphela ifilimu nethelevishini umkhakha. Nokho, ngenxa yezinguquko ukufunwa umdlalo isungule eziningi ukuhlaziya iphrojekthi ubuchwepheshe. Yiqiniso, ukukhuluma imidlalo kwezenhlalo, kanye inthanethi, ukuthi ikwazi ukubukwa ashukumisayo ngaphezulu enemininingwane imali yokwenza imali izici iphrojekthi. Endabeni ngenqubo evamile isiqophi imidlalo, ukuhlaziya bangase babe sesimeni ivolumu yokuthengisa.

Izinto ukuthi siyothatha isikeni:

• DAU futhi Mau - inombolo yabasebenzisi ngosuku nenyanga, ngokulandelana;
• isilinganiso esisodwa inkomba komunye: DAU / Mau;
• sihileleke ngezinga elingakanani - zibonisa inani besikhathi umdlali uchitha iphrojekthi;
• K isici - ibonisa Inani eliyisilinganiso abadlali ekukhuleni umdlalo; into efana "degree madness" emhlabeni umdlalo;
• ARPU - Inani elimaphakathi imali ukuthenga umuntu kule mdlalo;
• LTV - ukubaluleka umdlali ethile, kuye wonke ezezimali etshaliwe kuphrojekthi umdlalo, ukuheha abangane ukudlulisela izixhumanisi, iqhaza empilweni yephrojekthi (isinyathelo, imincintiswano, umcimbi), kanye isenzo game ngenjongo ukukhangisa iphrojekthi.

ukwenza imali

Ikusasa okudlala encishisiwe ekutadisheni amaphethini ukuziphatha abadlali project ethize, isifundo yokuhileleka, kanye nokuthambekela uchofoze izikhangiso noma ngo-game tinkhomba lula ukuthuthukiswa izihambisimshini phrojekthi.

Ngesisekelo yezingxenye idatha imodeli yebhizinisi:

1. Imali engenayo ngenxa subscription Imali umdlali. Okusho ukuthi, ngokuba ilungelo ujabulele inqubo umdlalo ukhokhe imali. Isibonelo salokhu UWelder ku-iOS.
2. umdlalo Jwayelekile noma inikezwe. Okungukuthi, amakhasimende imali yangempela ukuthenga izinto ngaphakathi game, sandla yokululama, ukunqoba impi futhi Gameplay ngokunethezeka. Iningi ezinjalo imidlalo. Made by "wangempela" iyona "ithikithi kuya Izilimi omkhulu." Onjiniyela badinga kuphela ukuthobela le nqubo ebucayi Donati nabadlali abavamile. Kumaphrojekthi lapho kukhona igebe unbridgeable, abantu eside ukulibala phakathi kwala maqembu amabili.
3. Ukwenza imali ngendlela e-game ukukhangisa. Nalapha futhi, yonke into ilula: lapho wamemezela Kunoma ikuphi, kwesikrini ubonisa ibhena. Isibonelo "Mystery House", lisabalaliswe yokuxhumana "VKontakte".

Imakethe aminyene izinkampani amageyimu ukunikela izinguqulo hybrid imodeli yebhizinisi sokuthuthukiswa umdlalo amaphrojekthi. Kanye ongaphandle ukukhangisa izindlela abadlali bamageyimu entsha.

Ake ukudlala umkhakha khompyutha ekuthuthukiseni ngokukhulu ukushesha, kodwa i-scope we-analytics imidlalo isencane isakhasa. Ayikakasebenziswa ngokugcwele yonke ingxubevange amathuluzi ingashintshwa ukuze izidingo ngamunye umdlalo ngamunye ikhasimende yangaphakathi. Ubuchwepheshe sisekelwe eenkambisweni of yolwazi zingubudlelwane ayakhelwe ukugcina exabytes kolwazi, kodwa nakakhulu kungukuthi ingashintshwa ukuze sisebenze ivolumu idatha. isamba okunjalo ulwazi olunikezwa Inombolo yezenzo ukuthi yenziwa umdlali.

NoSQL ubuchwepheshe letifanele ekwetfuleni ubuchwepheshe kuhlukile semininingwane bendabuko.

Online casino

Esinye isici kulemboni, okusho wayefaka imali umdlalo. Ngokuvamile uma ubuka TV iyiphi isayithi ungezwa isikhangiso elandelayo yekhasino virtual - slot machines, ukunikela ukudlala mahhala. Sikhuluma "frispinah" - Khulula umdlalo ezama ukujikisa sigubhu, unganikezi ngoba umzamo ukuqinisa iyiphi kuphindelelwa yemali. Uma uhlomula esele agcwaliswa at ethile.

Njengomthetho, inani "spin" esokuba elinganiselwe. Izimiso kanye nezindlela yokwakha imodeli yebhizinisi kuyafana yimuphi "izigcwelegcwele eyodwa-ahlomile" empilweni yangempela. Vele ngokuthi empeleni ehlukile - slot machines. Mahhala win okwakuyinto eyayingavamile ngaleso bani uphendulela kubo. Noma kunjalo, imali engenayo evela izinsiza ezinjalo kuba ngempela big kakade.

Kulemboni eRussia isibonelo, Mail.ru

Le nkampani ihlanganisa ku Russian Federation akuyona indawo wokugcina kakhulu ekuthuthukeni kwale wemboni emakethe. Ngokwesibonelo, "meylovtsy" nomthelela ukuxazulula lensomi ukuthi imidlalo yama-computer eziningi abantu enezinkinga, futhi ningaweli nenqubo ye "yokuchitha isizungu sina."

Minyaka yonke, ucwaningo olwenziwa Mail.ru Group endaweni wemidlalo isikhala, abahlaziyi wathola ukuthi isilinganiso seminyaka yobudala ungumdlali Russian - iminyaka 27-29. Ikakhulukazi nzima inkampani kwaqala ngo-2015, lapho i-mass abadlali bashiye ingxenye udlala social izicelo (ngaphambili baye banda - 20% uma kuqhathaniswa no-ngonyaka ka-2014), kodwa isimo ukulondolozwa eziningi ukukhishwa imidlalo inthanethi: iphrojekthi "armata», Black Ugwadule, SkyForge . Futhi sonke siyazi yisakhiwo sodumo Bhalobhasha online ngokuthi Warface.

Ngokusho izibalo 2016, imidlalo mobile ukuthandwa futhi umthamo imali cishe ilingane yezenhlalakahle, ngokuvumelana inhloko studio IT-Territory Basil Maguryana.

mikhondo

ukuzijabulisa Interactive akuyona kuphela ingxenye kwenkululeko umkhakha. Lapha asengamalungu yezicathulo. omagazini Gaming, eklanyelwe ukumboza izenzakalo geymerskogo emhlabeni ukukhuluma ngezenzakalo kuphelelwe ukukhululwa iphrojekthi entsha, ziyingxenye ebalulekile yalesi sithombe.

I wabezindaba eyaziwa kakhulu eRussia umagazini "Ukugembula", ashicilelwe kusukela ngo-September 1997. Ukuthandwa ngenxa nesembozo ezimibalabala, amaphosta, nendlela ngiyenze - kulotshiwe ngolimi olulula, kuyaqondakala anhlobonhlobo abalandeli isiqophi imidlalo. I ukuzungeza amakhophi 180 000.

omagazini Gaming labatinikele imidlalo hhayi kuphela, kodwa futhi wonke kukhompyutha: hardware, izinhlelo, izizinda zemininingwane inthanethi ubuchwepheshe kanye ne-software. Isibonelo sokushicilela okunjalo kuyinto kancane eyaziwa "hacker" umagazini kancane - anyatheliswa ngo-1999, ukuzungeza lidlule ngalé amakhophi 220.000.

Umsebenzi e imidlalo

Iphupho zonke Gamer ongumakadebona (asemngceleni uhlanya ukukhanya) - ukusebenzela inkampani esekela umdlalo abawuthandayo. Ngomqondo onabile, akunzima. Kuncike kuphela ngenxa yezizathu eziningana: imfundo, ukuzimisela ukusebenza nokuthuthukisa kulesi siqondiso, imisebenzi khona inkampani emzini, kanye. Yiqiniso, sikhuluma online play. umsebenzi Okungenzeka kulemboni ngezansi.

Unicode. Yiqiniso, igama liyazikhulumela. Development of the game - eningi amahora ubhala iskripthi ehlotshisiwe imiyalo ukulungiswa ikhodi ephukile (embi kakhulu) zimba yomunye ikhodi ukuhlonza amaphutha. UMklami kufanele bakwazi ukubhala ngezilimi eziningi. Umsebenzi okudingeka bashintshashintshe ngayo futhi eyaziswa kakhulu. Kodwa umkhakha umdlalo akuyona imali kakhulu ukwaba yangaphakathi IT-ingxenye yayo. Ngoba, uma unentshisekelo imali, kungcono ukuya IT-Outsourcing kuneminikelo imidlalo ukuthuthukiswa. Noma zithengise igesi.

Umculi. Enye ingxenye ebalulekile umkhakha. Kodwa zikhona nobunzima ngaphezu uMklami. Uma isitayela umdwebo akusho bukhomba ne ezinkampani amageyimu, umfakisicelo uzothola uyaphika okusheshayo. Zonke ngenxa yokuthi kunzima ukuchaza kahle ukuthi izidingo kumele wethulwe umfakisicelo uma umsebenzi wadala.

Uma kungekho ikhono njengoba Unicode nomculi, kodwa bakhangwa umsebenzi kulemboni, ungazama ngesandla sakho indima womphakathi. Kufanele ube ujwayelene umdlalo, ukuze lokuzimbandakanya empilweni udlala komphakathi, kanye ukuthola inkampani ehhovisi umdlalo.

Nge inhlanhla, ungakwazi ukhule ukuba umkhiqizi. Labo isikhule ikakhulu ngenxa CM-s. Izidingo zilula, kodwa elibuhlungu: nokwanela, nomthwalo nokusebenzisa ingqondo. Ngesikhathi esifanayo umkhiqizi, kanye umklami game, okuthile okunjengesizwe wayo yonke imisebenzi: lokumaketha kancane, umphakathi omncane nangale.

Empeleni designer umdlalo. Labo kungenzeka kwaba nzima kakhulu ngenxa eziningana imisebenzi ukuthi alinakunikezwa kuya abavamile "indoda emgwaqweni." Man mkhakha ecabanga izihambisimshini umdlalo, kulingisa wonke amazinga geometry, ukuthuthukisa indlela ukunyakaza by izifunda, hhayi kuphela edonsa imibono, okuzodala amanye uhlobo umdlalo. Uma une isithakazelo kule mkhakha, kutuswa kuqala uzame ngokwakho modmeykerstva. Inzuzo wemidlalo enjalo umkhakha unothile kakhulu. Kukhona ngisho eziningi amasayithi mod lapho umuntu Ungazama ngesandla sabo (Portal 2, Unity, RPG-umenzi).

izinketho eziningi

Uma lwenteke MMO iphrojekthi, kunesidingo abasezikhundleni ezifana abaphathi PR, ukumaketha Ochwepheshe, nabasebenzi abasizayo, abahloli. Ngamunye lunye imisebenzi yayo. Uma ekuqaleni imidlalo inthanethi UMnyango owodwa ngokuvamile yenza imisebenzi eminingana ke ukuthuthukiswa kulemboni isibe into enjalo kwenzeka ngezikhathi ezithile.

abaphathi PR abakhangisi. Laba abantu abangakwazi ngamafuphi nangokunembile ukuletha ulwazi interlocutor, ukuvusa isithakazelo kuye lutho. Ngesikhathi interview ngokuvamile umsebenzi yokuhlola: ukunikela eziningi izinguqulo luphambene inqubo ibhizinisi anganikeza isibalo esiphezulu abasebenzisi ababhalisiwe kuphrojekthi ngezindleko eziphansi kakhulu inkampani isabelomali amageyimu.

inkonzo Ukusekela noma ukwesekwa tech. Njengomthetho, kudinga ulwazi PC, ezinye izici zokukhula inkampani, lapho kukhona isifiso ukuba axazulule, futhi izici kulemboni. Kanye ikhono ukudlulisela ukwaziswa ukuze iklayenti. Ngokuvamile, lokhu isikhundla kuhilela nokuxhumana ukungqubuzana amaklayenti, ngoba inzuzo enkulu kuyoba ulwazi lokwenza umsebenzi kanye nekhono lokusingatha lokhu kucindezeleka.

Okuncane imidlalo inthanethi

Kulemboni - lena ibhizinisi, efana cinema, ezokuvakasha kanye nomculo. Izinto ezifana nokuthuthukiswa zakudala isiqophi imidlalo ku-CD-ROM, ngeke kuqhathaniswe nge-intanethi, imidlalo kwezenhlalo kanye nezicelo mobile.

Umehluko osobala: ukuzijabulisa interactive ngesimo isiphequluli ezisekelwe imidlalo inthanethi ehilela ukumnika nezimali ezinkulu phezu ingxenye umdlali ukuthuthukisa amakhono, ukunqoba lo nabanye abadlali. imidlalo enjalo akakwazi "idlule". Ziyakwazi okuphakade, ngokuhudula zidinga achithe isikhathi esithile nsuku zonke ukudlula imisebenzi yansuku zonke. Futhi izikhathi ezimbalwa ngesonto labetibambile mncintiswano abanye phakathi abadlali (kwamaqembu) ngoba unelungelo umklomelo othile.

Isiqophi imidlalo Ungase futhi qeda they aye akha lwendaba ecacile (ngokungafani kuya ngenhla) futhi ayidingi esiqinile PERIODICITY khona online.

Ngokuvamile, umdlali akaqondi ukuthi iphrojekthi inthanethi is ngokuyinhloko yenzelwa uthole Onjiniyela ngokwabo, hhayi ukuze abantu babekwazi kahle ukudlala futhi wenze noma yini abayifunayo. Ukwehluleka baqonde izisekelo imodeli yebhizinisi kuholela kahle maqondana Onjiniyela babe amahemuhemu okubi iphuma emshinini iphrojekthi futhi izovalwa ngokushesha. Nokho, labo hhayi ezisheshayo phinda. Izibuyekezo baphume ngemva kwenye, futhi ukungabi khona umdlali isikhathi eside kuholela yokuthi umlingisi iba buthaka kunabanye. Lapho omubi isidlulile, umuntu unquma yonke sezibuyele esimweni umdlalo futhi uthola ukuthi uphuthelwe lukhulu, umlingisi akuyona njengoba donsile njengoba ngaphambi. Lokhu futhi kuphakamisa nemicabango engakhi eyayingenza umdlalo uye azisheleli. Isibonelo salokhu RiotZone iphrojekthi Mail.ru Group kusukela izinkampani eshiwo ngenhla.

Uma kungekho ukuqonda lezi zinto eziyisisekelo, kungcono ukuqeqesha ukusebenzisa zakudala isiqophi imidlalo ku-PC ukuze bazijabulise.

eSports

Ikusasa kulemboni is ehlukile iyophumelela izinkampani ukuba, ukuthola injongo yaso ezimakethe zomhlaba. Esikhathini sethu, abadlali kakade liphumile isithombe salokho kusofa amazambane nge yokuphila kwabantu ngokungafanele. Abaningi zinengxenye amageyimu Championships, ukuthola real imali imivuzo. Izibonelo zalokhu - Championships Warface, Dota 2 futhi hearthstone.

Imidlalo njengoba enjalo ayekile waqonda njengoba into engenangqondo. Ngo eyeqisayo esidlule ezifana "imidlalo ukukhiqiza zingadedeli" noma "nje udlale ngesikhathi." Umkhakha iye yaba ibhizinisi-bayazi egcwele.

Ngaphezu kwalokho, i-Russia yilona lizwe lokuqala lapho into ezifana e-ezemidlalo ubelokhu eqashelwa. Kwathi kudala ngo-2001. Futhi 2017, igama elithi ungene ngokuphelele futhi okufakiwe kuze ebhukwini kanye nabanye ezemidlalo ezifana football, hockey noma basketball. Lokho manje ensimini Russian Federation futhi kungenzeka imincintiswano eSports. Abaphumelele ungakwazi nika ngisho kancane elihambisana ngesiyalo.

Umncintiswano awukwazi ukuthatha ingxenye umdlalo, esihlinzeka into engalindelekile. Imincintiswano okucebile umbukwane eyaqhutshwa emhlabeni wonke phakathi nenkathi esukela 2000 kuya 2013 njengengxenye imidlalo efana Warcraft 3 futhi StarCraft. I ngokuwina iqembu noma umdlali olulodwa amaphuzu iningi empini yokugcina.

isiphetho

Ekugcineni, kufanele kusho ukuthi umkhakha umdlalo has zinamathuba amahle kakhulu ekuthuthukiseni futhi ngokushesha lapho imasha ikusasa eliqhakazile enkulu. Studio abathuthukisi kanye amagatsha zabo aphuphumayo like amakhowe emva kwemvula, konke abahlangene edlulela emasimini amasha.

Isibonelo salokhu inkampani ngamazwe Plarium, okuyinto inamagatsha kwa-Israyeli, Ukraine, USA, UK. Esanda kutholakala uvule ihhovisi eRussia e Krasnodar. Inkampani ukwenza ukuthuthukiswa kokubili imidlalo inthanethi kanye nezicelo mobile.

Futhi kukhona okuningi izinkampani. Imidlalo hamba cishe njalo ngonyaka. Omunye nezinye ezimibalabala ngaphezulu. Uma Umqondo uwukuthi ukuba PC yakho siqu, kwakufana nephupho, kodwa manje kukhona omunye kuyo yonke imikhaya. intuthuko kwezobuchwepheshe akemi namanje, njalo umdlalo ezintsha ezikhishwe okudlula lwangaphambilini sokuqhafaza yayo, izici lobuchwepheshe futhi zisebenza kahle.

Ngoba abadlali okhuthele kuyodingeka ubeke imali amakhompyutha namandla kakhulu ukuthi ukwanelisa ngezidingo zesistimu nezinhlelo ezifana "I Witcher 3" noma IMisa Umphumela: Andromeda. Dlala ku Minimal bambalwa abantu bafuna, ngoba kule modi, kunzima ukujabulela umoya ngibone indalo kanye izimpi breakneck emhlabeni ashukumisayo yomdlalo.

Ngokwemvelo, abanikazi computer anamandla ungacabangi kanye nje ukubeka izilungiselelo ukuze esiphezulu, kusukela ngomhla ka-uhambo emhlabeni isikhala game. Le factor futhi isiqiniseko intuthuko kulemboni, siqala ngokungaqondile kakhulu. Kufana isondo: out imidlalo cool - Thenga computer enamandla, lezi PC ithengwe - aphume umdlalo nezimfuneko uhlelo ephakeme.

Njengoba kushiwo ngenhla, imidlalo ye-computer umkhakha likhula ngokushesha, intuthuko kwezobuchwepheshe akemi namanje. Futhi konke kwenziwa ukuqinisekisa ukuthi wonke umuntu angakwazi sizijabulise at umdlalo wakho ozithandayo.