I-Carrera - izibuko, ezaziwa emhlabeni jikelele

Izingilazi ezisuka elangeni zilokhu ziguquka kusukela ezintweni ezivikela amehlo ethu ekukhanyeni kwelanga elangeni elikhanyayo noma eliqhakazile leqhwa ebusika, sibe into encane esithakazelisayo esisiza ukuba sidale isithombe esiyingqayizivele, esiyingqayizivele. Yingakho sizama ukuthenga lesi sesekeli semfashini, singaqhubeki kuphela ngesilinganiso sobumnyama bezibuko, kodwa futhi sisuka esimweni somodeli, umbala wefreyimu nezinye izinkomba, uzama ukuzenza zifanelane nezingubo zethu, isikhwama semali, njll.

Ukuqwashisa nge-Brand

I-Carrera - izibuko eziye zaba khona emakethe yomhlaba iminyaka engaphezu kwengu-50 futhi zijabulela ukuthandwa njalo kwabesilisa nabesifazane. Futhi konke kwaqala ngoWilliam Agner, owakhuphuka nomklamo wokuqala we-skiing ngo-1956. Kwakudingeka bahlangabezane nezidingo eziningi: kuphephile kakhulu ukuvikela umfundi ekukhanyeni kwelanga, kulungele ubuso futhi "ungaphumi" ukuze abagibeli bezwe bazizwe bekhululekile kuzo.

Ngakho-ke, umbhali weqoqo wahlangana ngokubambisana nezilaleli zakhe ezibhekiswe kulo kanye nemikhiqizo ngayinye entsha yemikhiqizo kucabangela izincomo zabagijimi futhi wenza izilungiso ezidingekayo kanye nokulungiswa. I-Carrera - izibuko ezinefreyimu enamandla nezibuko ezingaphazamisi ukuwa komdlali futhi akumenzi umonakalo.

U-Agnera wayekholelwa ukuthi umholi kufanele ahambe ngaphambi kwesikhathi sakhe. Lokhu kwaba yisiqubulo senkampani, ngoba imikhiqizo yezimpawu zokuhweba zeCarrera ihamba phambili ebusweni belanga, ezemidlalo kanye nezokwelapha ze-optics.

Igama lomkhiqizo lihlotshaniswa nomjaho weCarrera Panamerica eNingizimu Melika eyenzeka eminyakeni yama-50 no-60. Umlobi weqoqo akuphutha. I-Carrera - izibuko azizona ezijwayelekile. Emklamo wabo, ngokusobala kukhona ukukhathazeka okukhathazayo, intshiseko yentsha, isifiso sokuphuluka kohlaka lwamafeshini namasiko. Esinye isici esihlukanisayo salolu hlobo "yi-unisex". Uma i-optics evamile yelanga ihlukaniswe yaba owesilisa nowesifazane, ke lo mkhiqizo awusebenzi. Isitayela semidlalo simema konke. I-Carrera - izibuko ezifanelwe ngokulinganayo kokubili isisindo esinamandla nesibuthakathaka somuntu.

I-Brand Today

Ngakho-ke, ngokuzibiza njengenkampani eyenza i-optics yezemidlalo nesigqoko, uCarrera kamuva wandisa ukukhiqizwa kwayo ngokusungula umugqa wesikrini somsakazo kumthengi omkhulu emakethe yabathengi. Manje i-firm inezinzuzo eziningi ezinamalungelo afanelekile, kufaka phakathi izinto ezikhethekile, okuvela kuyo uhlaka lwangempela. Izibuko ze-Glass Carrera zivumelane nezici zesimo sobuso, i-hypoallergenic. Ipulasitiki ye-Thermoactive ihlanganiswe ne-powder ekhethekile, ngenxa yokuthi ubuso abuyikuthuthumela ngaphansi komgqa, futhi ukusikeka akuklanyelwe.

Njengawo wonke umkhiqizo, le nkampani inezimbongi zayo ezihlala njalo. Ngokuyinhloko, intsha esebenzayo, ekhetha intsha kuyo yonke futhi "ukuhlukana" okungafani. Yingakho izibuko zeCarrea zingaphandle kwefashini, zisho isitayela ngokwazo, futhi azilandeli umugqa jikelele. Ziyabonakala kalula ngemininingwane ethile yokuchaza: imigqa yesigubhu esinokuzulazula okulula noma okuqondile, ama-rims amakhulu wesitayela "i-aviator" futhi "ngendlela yamaconsi". Izindlela ze-Janis zimelelwa ngezindlela ezihlukahlukene zendabuko nezendabuko: obomvu, iplamu, oluhlaza-oluhlaza, omnyama, omhlophe, njll. Okuthakazelisayo ikakhulukazi "ama-frames-duets" - isigamu samaphoyinti aluhlaza okwesibhakabhaka, isigamu simhlophe, mhlawumbe esinye okuhlukile, isibonelo, omnyama obomvu noma obomvu. Ihlangothini langaphambili kanye nezingalo ze-optics zelanga ezivikelayo zihlotshiswe nge logo yenkampani kanye namaphethini emidwebo engabonakali.